Forming an Opportunity Belief

1. beginning point: My opportunity belief is that there needs to be a way to get a cracked phone screen fixed here on UF's campus.

2. What is the unmet need: It is a commonality for students to crack/shatter their phone screens. The problem is that there isn't a place on campus to get these phones easily fixed. Who has the need? Students at UF who have shattered phone screens or students who have a fluke accident that causes them to break their phone. Were did the need come from? It has always been around. To meet this need, people are needing to travel off campus to Archer Road to get their phones fixed at 3rd party stores such as GatorTech or ubreakifix.

Iteration #1
description: Someone with a small disposable income and who does not have a car or other modes of transportation to get their phone fixed elsewhere.

response: I talked to my roommate Morgan. She said that she has never experienced this need, however, she can see how many students on campus would experience it. She thought having an on campus phone repair service could be very helpful. She is aware that there is no place on campus to fix a phone, so to be proactive, she has invested in a stronger phone case to prevent it from breaking.

reflection: I learned that this opportunity may not apply to everyone and that some people are more proactive than others.

Iteration #2
description: someone who just recently shattered their phone screen and is probably frustrated about it

response: I talked to my friend Nick who recently broke his phone at the gym. He said that this could be a great opportunity because it would be faster and more convenient. If students dropped their phone off, within a few hours, their phone could be fixed. One of the issues of other stores is that it takes a few hours to get the phone fixed, you are left with time to kill in between, and you have to back and pick it up. If phones could be fixed on campus, students could just go to class or a meeting and come back to pick up their phone after.

reflection: I learned that the convenience factor could be something that would really get students on board with this opportunity.

Iteration #3
description: The average joe, who has no opinion on the matter. Just a random person that I could find to ask a few questions.

response: I was in class and asked the girl sitting next to me her thoughts on an on campus phone repair shop. She said that she could see both sides of people going and utilizing it and people who would not. She mentioned that an issue could be the price they would charge - meaning it could be very expensive. A solution she suggested was partnering with the Reitz Union apple retailer.

reflection: Price was something that I was curious about. I really appreciated her idea of partnering with the Reitz Apple retailer.

Reflection
After talking with some people, I came to the conclusion that the opportunity is there, but probably not very accessible or realistic. I think there is a need, but I don't think that people would utilize this service because the logistics and pricing would be difficult. I think there is a tradeoff between listening to your consumers and staying firm to what you want. Listening to others does provide insight to the gaps you may be missing, but staying firm also helps you stick to your original plan. I think it should be a 60:40 rule (60% staying firm and 40% listening to others).