30A Final Reflection

I think the most formative experience for me was the venture concept assignment. I found it very intriguing and an opportunity to be creative and think critically. I will always remember my first venture concept. Another assignment that I really enjoyed was the napkin idea. I thought this was another great opportunity to be creative. I liked the steps used to come up with the idea. I am proud of myself for accomplishing both of those assignments. 

Yes, I do see myself as an entrepreneur. I have learned that you can be an entrepreneur from how you think, and if you can have the mindset. Further, the entrepreneur mindset is something that takes a while to achieve. You need to find the why, the need, and how you can solve somebody else's problem. 

I would tell someone taking this class to come into it with an open mind, and to be open to criticism. We learned that failure is inevitable and hearing other's criticism can help you on the road to becoming a successful entrepreneur. To perform best in this class, I would say to be prompt and punctual. Turn assignments on time and interact with your peers!

29A Venture Concept No. 2

Venture concept: Gator Repair Services

Opportunity

UF does not have a place on campus for students to get their cracked cell phone screens fixed because of the lack of funds and fear that students would not utilize this service. This is an opportunity for my business venture “Gator Repair Services”. Currently, there is an underserved market of college aged UF students who either live on or off campus, who have a high disposable income, and who do not have a car. The need is a repair service center for cracked phone screens that is convenient and easy for students to travel to and from. Additionally, there is opportunity in laptop repair services as well. 

It is a commonality for students to crack/shatter their phone screens. The problem is that there is not a place on campus to get these phones and other electronics easily fixed. Who has the need? Students at UF who have shattered phone screens or students who have a fluke accident that causes them to break their phone. Where did the need come from? It has always been around. To meet this need, people are needing to travel off campus to Archer Road to get their phones fixed at 3rd party stores such as GatorTech or Ubreakifix. I have spoken to several students and received their input and feedback on this venture. One said, while she has not experienced this specific need, she could very well see how other students could experience it. She is aware that there is no place on campus to fix a phone, so to be proactive, she has invested in a stronger phone case to prevent it from breaking.

Students are currently satisfying this need by simply suffering through a cracked screen and waiting until they go home to get it fixed, or they are traveling off campus to other repair stores. They have said that traveling off campus has been a real inconvenience because they have to wait a few hours before the phone is fixed. This means they go to the store, drop it off, and then have to return to the store hours later. This creates an inconvenience for students who do not have a car, students who have class during the day, and students with other obligations during the day. They are also loyal to certain repair centers because they take their insurance, for example Apple Care or Asurion. Gator Repair Services would be located in UF’s Reitz Union, and it has the hope of alleviating some of these inconveniences. Gator Repair Services would also work closely with other insurance companies, so that they can be accepted by us as well.  

This opportunity is big, but it is only a matter of time before the window close. I would suggest that Gator Repair Services is opened sooner rather than later.

Innovation

Gator Repair Services will be located in the heart of UF campus in the J. Wayne Reitz Union on the 3^rd floor. We will offer phone repairs specifically for cracked phone screens. Our services are for any smart phone: iPhone, Samsung Galaxy, Google, Andriod, etc. Any phone with a glass screen, we can fix. Our business model is grounded on finding a fast, efficient, and price conscious way to repaid cracked phone screens. After research and interviews, I have found that my market is highly price sensitive and not loyal to services. We have set up a system that will allow students to walk or drive to the Reitz Union, drop off their phone, and within an hour walk out with a fixed screen. This gives students flexibility to go to class, the library, or a meeting while waiting for their screen to be fixed. This service will cost $90. This is in competition with what other repair shops are charging. We are also aware that students may want to go where their insurance is accepted, which is why we are working with these companies to allow us to be a location that takes said insurance.

Venture concept

College students are price conscious, not loyal, and are busy. The main driving factor that will bring customers into Gator Repair Services is our location. The part that will make it hard for them to switch is if they have loyalty to another repair shop. This is where we will need to further emphasize what sets us apart. The current competitors are Ubreakifix and GatorTech who both have locations in the Gainesville area. The weakness of both of these repair stores is their location, which is off UF campus. After research, we have also found the conclusion that college aged students care about quality and service. We will pride ourselves on our great customer service and guaranteed quality. Our price points are competitive with Ubreakifix and GatorTech. We have tried lowering to $90 per repair.

We will hire the brightest individuals, preferably UF students because they have fresh minds. We will start off with 5-10 employees, and expand employees as needed. A manager will always be present as he or she will be able to answer the higher level questions and keep all employees on task.

Once we capitalize on the UF market, it will be very hard for a new competitor to come in and disrupt the market. I highly doubt that UF would allow 2 phone repair/tech businesses to operate on campus. Our location and convenience is what sets us apart from our competitors. As stated above, we pride ourselves on the ability to deliver fast, efficient, and high quality phone repairs for a reasonable price and at a convenient location.

We have made the decision to expand into the laptop and software repair market after a year or two of being established. Based off some feedback, it is evident that we will need to tap into differing markets to stay successful. Almost every college student owns a laptop, and they are bound to break eventually. This is where Gator Service Repair will come in and fix a new existing problem. I see this venture being a new staple to the UF community. I see it being written in preview pamphlets, and it being a service that every UF student is aware of. As long as we continue to innovate and stay relevant, I see Gator Service Repair to exceed my visions.

2. My peers agreed that the idea of expanding into the laptop repair services would be a wise idea. While I value their feedback, and will use it, I still feel that it is important to establish ourselves first as a phone repair shop, and then go into the expansion phase. My peers also agreed that the location in the Reitz Union is an optimal location. There was concern of whether we would create enough revenue with the venture that we had. I will be more creative in figuring that out. 

3. We have decided to expand our services into laptop repair and other tech services. To generate more revenue, we will get creative in how we do that. My venture concept has remained similar, but has adjustments.

27A Reading reflection #3

1) What was the general theme or argument of the book?
This book evaluates and analyzes the life of Coco Chanel. Coco Chanel was an entrepreneur to revolutionized women's fashion. It shows how determination and GRIT pays off. It is argued that Coco Chanel is the 20th century's most influential designer. Her work has paved the way for the women's fashion that we know today. Aside from highlighting the success of Coco Chanel, the book also reveals the truth and darker sides of Coco Chanel. This is what makes this autobiography so controversial.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
As an entrepreneur, it is important to be willing to take risks because the risk you take could impact someone else. In the case of Coco Chanel, she was able to revolutionize women's fashion. Entrepreneurs can come from anywhere and from all walks of life. I always enjoy reading about successful people, and I am glad that this class allowed us to read several biographies/autobiographies.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
I would ask the class to dream big, and write up a "dream venture". This would allow students to "reach for the stars" and dream of the impossible - similar to Coco Chanel. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
I was most surprised by how Chaney chose to highlight some of the dark sides of Coco Chanel. Often times, we idolize people and only showcase the good. However, Chaney chose to bring light to some of Chanel's romantic life, personal struggles, drug use, and sexuality. I was not expecting this in the book. 

28A- Your exit strategy

1) The exit strategy that I have chosen would be to selling within the next decade. 

2) Why have you selected this particular exit strategy?

I think with this type of venture, it is important to think of the cyclicality of the service. While I think phone repairs is in high demand for now, I am unsure where it will be in the next 5 years. I think this is a situation to assess as the time gets closer. Our business is highly dependent on students needing our services, and for students to be on UF Campus. 

3) How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an opportunity? Has it influenced your growth intentions or how you plan to acquire and use resources?

This decision has influenced my growth intentions. My venture has potential to grow in the coming years, but again, it is dependent on the need and market. Will smartphones be as popular as they are now in the next decade? We may need to evaluate and adapt as things in the market continue to change. 

26A Celebrating failure

1. This semester, I was determined to get an A in one of my harder business classes, this class has been challenging for me as the material is difficult. On the first exam, I did not get an A, and I was discouraged. I studied the material over and over, but still did not get an A on the exam. Then the second exam rolls around, and I decided to change my study habits.
2. When I was studying for the second exam, I was able to reflect on my study plan and study habits for the first exam. I was able to change how I read the material, how I quizzed myself, and the time I gave myself to study before the exam. I was able to learn from my mistakes on exam 1.
3. From my failure, I learned that failing is inevitable at some point or another. However, we are able to learn from our failures/mistakes, and turn those situations into success. I take failure as an opportunity to learn something new and grow from mistakes. I believe that if we didn't fail, we wouldn't have motivation or the ability to learn from the past. Failure is not a bad thing.

24A Venture Concept

Venture concept: Gator Repair Services

Opportunity

UF does not have a place on campus for students to get their cracked cell phone screens fixed because of the lack of funds and fear that students would not utilize this service. This is an opportunity for my business venture “Gator Repair Services”. Currently, there is an underserved market of college aged UF students who either live on or off campus, who have a high disposable income, and who do not have a car. The need is a repair service center for cracked phone screens that is convenient and easy for students to travel to and from.

It is a commonality for students to crack/shatter their phone screens. The problem is that there is not a place on campus to get these phones easily fixed. Who has the need? Students at UF who have shattered phone screens or students who have a fluke accident that causes them to break their phone. Where did the need come from? It has always been around. To meet this need, people are needing to travel off campus to Archer Road to get their phones fixed at 3rd party stores such as GatorTech or Ubreakifix. I have spoken to several students and received their input and feedback on this venture. One said, while she has not experienced this specific need, she could very well see how other students could experience it. She is aware that there is no place on campus to fix a phone, so to be proactive, she has invested in a stronger phone case to prevent it from breaking.

Students are currently satisfying this need by simply suffering through a cracked screen and waiting until they go home to get it fixed, or they are traveling off campus to other repair stores. They have said that traveling off campus has been a real inconvenience because they have to wait a few hours before the phone is fixed. This means they go to the store, drop it off, and then have to return to the store hours later. This creates an inconvenience for students who do not have a car, students who have class during the day, and students with other obligations during the day. They are also loyal to certain repair centers because they take their insurance, for example Apple Care or Asurion. Gator Repair Services would be located in UF’s Reitz Union, and it has the hope of alleviating some of these inconveniences. Gator Repair Services would also work closely with other insurance companies, so that they can be accepted by us as well.  

This opportunity is big, but it is only a matter of time before the window close. I would suggest that Gator Repair Services is opened sooner rather than later.

Innovation

Gator Repair Services will be located in the heart of UF campus in the J. Wayne Reitz Union on the 3^rd floor. We will offer phone repairs specifically for cracked phone screens. Our services are for any smart phone: iPhone, Samsung Galaxy, Google, Andriod, etc. Any phone with a glass screen, we can fix. Our business model is grounded on finding a fast, efficient, and price conscious way to repaid cracked phone screens. After research and interviews, I have found that my market is highly price sensitive and not loyal to services. We have set up a system that will allow students to walk or drive to the Reitz Union, drop off their phone, and within an hour walk out with a fixed screen. This gives students flexibility to go to class, the library, or a meeting while waiting for their screen to be fixed. This service will cost $90. This is in competition with what other repair shops are charging. We are also aware that students may want to go where their insurance is accepted, which is why we are working with these companies to allow us to be a location that takes said insurance.

Venture concept

College students are price conscious, not loyal, and are busy. The main driving factor that will bring customers into Gator Repair Services is our location. The part that will make it hard for them to switch is if they have loyalty to another repair shop. This is where we will need to further emphasize what sets us apart. The current competitors are Ubreakifix and GatorTech who both have locations in the Gainesville area. The weakness of both of these repair stores is their location, which is off UF campus. After research, we have also found the conclusion that college aged students care about quality and service. We will pride ourselves on our great customer service and guaranteed quality. Our price points are competitive with Ubreakifix and GatorTech. We have tried lowering to $90 per repair.

We will hire the brightest individuals, preferably UF students because they have fresh minds. We will start off with 5 employees, and expand employees as needed. A manager will always be present as he or she will be able to answer the higher level questions and keep all employees on task.

Once we capitalize on the UF market, it will be very hard for a new competitor to come in and disrupt the market. I highly doubt that UF would allow 2 phone repair businesses to operate on campus. Our location and convenience is what sets us apart from our competitors. As stated above, we pride ourselves on the ability to deliver fast, efficient, and high quality phone repairs for a reasonable price and at a convenient location.

After Gator Service Repair has been on UF campus for a few years, I can see us expanding into laptop repairs and software repairs. Almost every college student owns a laptop, and they are bound to break eventually. This is where Gator Service Repair will come in and fix a new existing problem. I see this venture being a new staple to the UF community. I see it being written in preview pamphlets, and it being a service that every UF student is aware of. As long as we continue to innovate and stay relevant, I see Gator Service Repair to exceed my visions.

25A What's Next

Existing Market. 

Step 1: Once we develop a strong standing in our specialization of phone repairs, I believe we can expand into new specializations of laptops and software issues. I think these new specializations will allow us to further capitalize the UF market. 

Step 2: interview

Nick: Nick thinks that it would be smart of us to begin to offer services besides phone repairs. He also thinks we should develop a social media presence. 

Morgan: Morgan thinks we should also expand our services. 

Lexi: Lexi thinks we should focus more on the services we already provide and then work on expanding. 

Step 3: Based on your own expectations and the feedback you received from customers, set a path for the future. In two to three paragraphs, describe what makes the most sense for your venture in terms of growing in your existing market.

If we continue to do well in the market we have already defined, we should definitely look into expansion of our businesses and services. One person that I interviewed suggested that we focus on what we are good at first before expanding. 

I also think we should grow more of a social media presence. Social media are tools that businesses can use to bring in new business. I think it is the best way to show students who we are and the services that we provide.  

New Market.

Step 1: A new market to target could potentially be faculty or high school students in Gainesville. 

Step 2: I would lean towards targeting high school students. High school students are familiar with UF, but this could also draw them to UF because they would need to go on campus. Not only will they get their phones fixed, but they are also exposed to a little bit of college life. This adds extra value to our services. 

Step 3: 

Olivia: Olivia said she would be willing to travel to UF if it meant she could get her phone fixed. A concern for her was pricing. 

Trina: Trina said that high school students always love an opportunity to go to a college campus. She said if her phone was broken, she would rather go to the one at UF instead of the one on Archer. 

Step 4:  I was surprised at the value both Olivia and Trina got from our services being provided on a college campus. My expectations and assumptions were somewhat correct. I had a feeling that they would be interested, but I did not anticipate it as much. 

This new market is as attractive, but it is also dependent on the demand needed. 

23A Your Venture’s Unfair Advantage

1. social capital (college students): Created by a college student for college students, this is valuable because I am able to truly understand my market and how to market to college students. 

2. highly concentrated market: Our market consists of entirely college students. The demographic that I am targeting is ages 18-24. UF is the perfect location where all people generally fall in this age group. 

3. tech capabilities: We are able to fix any type of broken phone screen. We have highly trained people who can perform such tasks. 

4. location: The location of being right on campus, can’t be beat. Usually students will need to travel outside campus to get their phone fixed. UF would not allow more than one tech company come into the Reitz. 

5. human capital: I have determination, GRIT, and motivation to make this venture a success. 

wide range of services: With our highly trained tech employees, we are able to expand our services as business continues to grow. 

6. convenience: A student is able to drop his or her phone to our tech center before class, and by the time he or she is finished with class, the phone will be repaired. 

7. pricing: We are price competitive with other services, but we also strive to give students the fairest prices possible. 

8. agreement with UF: We have an agreement with UF to open the tech store. 

9. solvable problems: People who come to us with a problem, are left with a solution in the end. Their problem of a cracked phone screen is solvable. 

10. method of fixing phones: our method of fixing phones is specialized in the way that we can do it faster than our competitors. 

Our top resource is convenience. This is an aspect that really separates this venture from the next. Located in the center of campus, we are able to serve students in the most effective and efficient way. 

22 Elevator Pitch #3

https://youtu.be/yG7K_j9tBvI

Reflection:
I received feedback on my last pitch and overall it was pretty positive. My peers said that I sounded natural, genuine, and authentic. They also mentioned how my elevator pitch felt natural. I was surprised by those comments because speaking isn't my strongest trait. I am glad to see that my peers enjoyed it.

Changes:
One of my peers suggested that I have the phone repair service come to students - I really liked this idea and decided to use it in my pitch. Another peer suggested adding a statistic. I have added both of these ideas into my business pitch.

21A Reading Reflection #2

How to Fail at Almost Anything and Still Win Big - Scott Adams

1) What was the general theme or argument of the book?

Scott Adams's book he discusses ways to keep energy up, while still doing what you love. He talks about several metrics that he discovered. These metrics are ones that we should evaluate and track. He has a formula of priorities: Look after yourself first, look after your economics, and look after your other things. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book is very prevalent to our ENT3003 class. We are taught in this class how to think outside the box and really transform our minds to the entrepreneurial mindset. Scott Adams does a great job of explaining this in his book. We also learned in this class how different people define success. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

Scott Adams mentions metrics that we should be tracking in our daily lives: Energy (eating right, exercising), Goals vs systems, and selfishness metric. I would have the class evaluate these metrics and write a reflection on it. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

The most profound thing that I read was his take on goals. He says that goals are for losers, meaning that you are in a constant state of failure until you reach those said goals. I have never heard someone describe goals in that way. I was always taught that you need to set goals to motivate yourself. I also was taught that successful people set goals. Hearing Scott Adams take was very interesting. Instead, he suggests focusing on systems instead. 

20A growing your social capital

Domain expert

I spoke with my sisters friend's dad, David, who owns his own independent phone repair shop in our hometown. He has been running his business for the last 5 years. He has seen many phone repairs, especially in the college aged demographic. He just reassured my research on the demographic for this venture. He also gave some insight on the day to day tasks of running a business like this. Having David as a resource will be a great benefit. We are now able to work together in this business. It is also beneficial that we are not after the same market, as his market is in Delray, and mine is in Gainesville. 

Expert on market 

I went and spoke with Rick who works for Gatortech in Gainesville. He is an expert in this market since he primarily deals with UF students. I went into the Gatortech store on Archer, and asked if I could speak with someone. He gave me advice on how to market and advertise to college aged students. Hearing his input is valuable information. 

Supplier to industry 

I went into the Reitz Union tech center (for computers) and spoke to Christina. Again, I was able to walk in and talk with her. She is a supplier in the industry. She gave e advice on the amount of products they receive every day. She gave me insight on the companies that they typically order from. Her information was very valuable. 

Finally: Reflect.

It has shown me the importance of wanting to learn more. Going into all of these networking opportunities, I had an open mind. I took notes at them all. It was also important to understand the value of another person's time. 

19A- Idea napkin #2

1) You. 

We are the solution to one problem that many students face. 

We are fast, convenient and reliable.

2) What are you offering to customers? 

We are providing low cost, on-campus, and convenient phone screen repairs to the UF community. We are the answer to the hassle students and faculty face when they shatter their phone screen.

3) Who are you offering it to? 

We are targeting college students who are price conscious and who have a higher disposable income. We realize that college students in general do not have a lot of money, and we also have realized that quality is something they value. Our typical consumer is probably heavily involved on campus and lives an active and healthy lifestyle. Our consumers all have the same issue: a broken phone screen. 

4) Why do they care? 

We are reliable, fast, efficient, and reasonably priced. Students should trust us to take care of their phones and give them the best price. 

5) What are your core competencies? 

We are on campus in the Reitz union. UF currently does not have a phone repair service on campus. We are founded on UF students, and it is our goal to properly serve them. 

feedback memo
The feedback that I received was positive overall. One peer revealed something that I did not think of before, he said that this venture might be hard to execute in practice if we had insurance by other providers included. He then said that it could cost us more money in the long run. When I did this idea napkin, I took his feedback into consideration. Another peer pointed out that regardless if phones were covered by insurance, some students may opt to have a cracked screen. This is because most college kids don't have money.

18A- Create Customer Avatar

My customer avatar for my project is a male or female college student who is active and always on the move.

He/she is heavily involved on campus through clubs, greek life, student government, philanthropies, and working part time. He/she loves being active through sports and going to the gym. With their fast paced lives, they simply do not have the time to travel off campus to get their phones fixed. They do not have the time in their day to devote to going off campus. They also have a high disposable income and are price conscious, as described in the previous post on the specific segment. He or she can range from the age of 18-24, pretty much college aged. He or she has also lived on campus at some point in their college career. Currently, he or she lives very close to campus. There is also a high chance that neither of them have a car to get them off campus either. You can find them at any gator sporting event cheering on the Florida Gators. They strive for greatness and perfection, which comes down to the look of their cell phones. They are trend savvy and also strive to have the latest and most updated items. He or she watches the news every morning with their coffee.

I have a lot in common with these avatars, and I don't think it is a coincidence. I relate to this avatar because when creating my service, I had to put myself into it. As a result, this avatar is a part of me and what I would want to see in a service offered.

17A Elevator Pitch #2

Some feedback that I received from my previous elevator pitch was to focus more on my closing. This was something that I was aware of, and I am glad that my peer pointed it out to me. In this pitch #2 I focused on improving that aspect. I was glad to hear that my peer found my wording to be concise and that my hook in the beginning was strong. The feedback that I got was very insightful and information that I have incorporated in this most recent take. 

15A buying behavior #2

1) Find three people who would fit that segment and arrange to interview them. 

Sarah, Jacob, Nicholas 

2) Begin with alternative evaluation. 

Majority of the people I interviewed are in college, which means they do not have the highest disposable income. They are price conscious and evaluate alternatives based on the cheapest price. In this segment, price is the most important factor. 

4) How/where do they buy? 

These people are more likely to buy online or at the touch of a button. They are also more likely to use a credit or debit card rather than cash. All in all, they are looking for the most convenient option. 

5) Post-purchase evaluation. 

This demographic values price, experience, convenience, and overall value that they got from the transaction. If they got a good deal and good quality from it, they would classify the purchase as a good idea. A negative experience or costly price would classify as a bad idea. 

Draw conclusions. 

From the people that I interviewed, I could gather that they are an experiential group of customers who are looking for the best price and most cost effective alternative. They are not band loyal and base their decisions mainly on pricing and quality. The way they evaluate a good purchase is through positive experience and overall value that they receive. 

16A - What's your secret sauce

1. I am determined and I will go that extra mile to achieve a goal of mine 
2. I read both adweek and adage every day to keep up to date in the advertising marketing world - I also read both of those publications because I truly enjoy it 
3. I write out and tell someone about every goal of mine because I learned that you are more likely to achieve a goal if you write it down and share it with someone else 
4. I am easy to go with the flow and embrace change 
5. I tend to look at the silver lining in every situation and see the best in everything instead of the negatives 

Interview #1 

https://soundcloud.com/elizabeth-thompson-908822592/interview-1/s-uyua9

Nick says that I have good interpersonal skills, organization skills, and social skills. 

Interview #2 

https://soundcloud.com/elizabeth-thompson-908822592/interview-2/s-aQsnA

Jackie says that I look at the big picture and overview of things before taking a course of action and jumping to a solution. 

Interview #3

https://soundcloud.com/elizabeth-thompson-908822592/cvs-pharmacy-2

Jordan talked about my dedication and passion in tasks that I do. 

Interview #4

https://soundcloud.com/elizabeth-thompson-908822592/cvs-pharmacy-3

Morgan talks about how I don't let fear or adversity take away from the work I set out to do. 

Interview #5

https://soundcloud.com/elizabeth-thompson-908822592/cvs-pharmacy-5

Rachel said that a strength of mine is putting other people first. 

It is alway interesting to see how people view you compared to how you view yourself. I was definitely surprised by some of the qualities and strength that my friends said about me. I think sometimes, we are too critical on ourselves and what we might view as a flaw is actually a strength.  Based off of what people said about me, a common strength was my dedication. I would add that to my list. 

14A Halfway Reflection

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 

I do my Blog post assignments, for the most part, every Thursday evening around the same time. I value my school work and my grades. They are high priorities for me. I then check the blogs periodically over the weekend to comment on them. 

2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

When I came up with my entrepreneurship idea for the cracked cell phone repair store, I kept thinking that this idea was dumb. I felt like switching my idea because I felt like nobody would utilize this concept. What pulled me through was that it could happen and the people that I interviewed were really interested. Yes, I believe that I have developed a tenacious attitude. 

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?

1. Set goals for yourself and achieve them 

2. Don't let adversity scare you 

3. Self discipline will make you succeed in this course 

1. Prioritize your grades and your future 

2. Be realistic 

3. Create a schedule 

13A Reading reflection #1

1) You read about an entrepreneur:

What surprised me the most about Steve Jobs was that he was adopted. It said in the book how "Abandoned, Chosen, and Special" were concepts that drove his daily life and made him who he was. I admired Jobs dedication, determination, and creative mind - he dropped out of college and created a product that literally changed the world. I least admired his arrogance towards others - this could have contributed to his falling out with Apple. Yes, Jobs was fired from his company, he went off and did not give up, he kept persevering. Eventually, he was asked to come back to Apple and lead them into the future. 

2) What competencies did you notice that the entrepreneur exhibited? 

Jobs was able to think outside of the box and had a mind for learning new things. After many failures, they were able to create the first personal computer with no keyboard, no mouse, and no monitor. Jobs was also able to take criticism and learn from it. Adversity did not scare hime, it inspired him. 

3) Identify at least one part of the reading that was confusing to you.

I was a little confused on his upbringing and his family life. I felt that it was not super clear how his childhood impacted his future. 

4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?

"What advice do you have for college students who are just beginning their careers?" 

'If you could go back and change anything in your career or anything about Apple, would you?" 

"Are you impressed with how Apple is today?" 

I would ask this because I admire Steve Jobs, and he was somebody that I really looked up to. It would be awesome to hear his advice. I am also interested to see if there were things he would change. 

5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?

Jobs believed you need to have passion for what you are doing because that is what drives your hard work and determination to succeed. If you weren't passionate, you would not have something that drives you, and you would give up. I share this opinion of his. It is so important to love what you do and to do it well. 

12-a Buyer behavior

1) Pick a segment

Female/male students 18-24 with a higher disposable income 

2) Find three people who would fit that segment and arrange to interview them. 

Ryan, Ethan and Julia

3) Move to information search. When the person you are interviewing becomes aware of their need, what is the very first thing they do to find a solution to their problem? What sources of information do they look for? When they search in Google, what are their search terms? Do they talk to friends and family.

4) Report the findings of your research.

Throughout these interviews, I was able to come to a conclusion that people have different buying behaviors. Some will jump immediately at a problem and try to find a solution without research, while others will research until they can find a sound decision. When their phones break, they want it fixed faster rather than later. Price is something to consider, although, those with a higher disposable income are not as fixated on price. Men typically shatter their phones more often than men. The average ownership time of a phone is anywhere from 1-2 years. 

5) Draw conclusions. 

This is a segment of people who do their research before making a decision. They will research different price points and review on these services. They often rely on friends for their opinions, and they are willing to pay the necessary price. Overall, this segment is made up of college students with a higher disposable income than the general UF population. 

Idea napkin no. 1

Overall, I think that this business plan could work. Although there are some areas that need evaluated more, I find that this concept can be very applicable to the lives of UF students. I think who we are offering are in a market that is underserved. Currently there is no phone repair place on campus. One of the gaps I found from interviews, was the concern of whether or not their insurance plans would be covered by our repair center. I think if we accepted most insurance plans like Asurion, that it could be more successful. People care because it is easy and convenient.

9A Testing Hypothesis Pt 2

Who: Faculty members may fall outside because they do have transportation and ways to get their phones fixed, however in the off chance that they're on campus and need their phone fixed fast, this could be a benefit for them. At the end of the day, it may be a stretch for them to support this venture. 

What: How urgent it is for the person to have their phone fixed and at what price are they willing to pay for it. There is a difference between a need and a desire. 

Why: The need is to get your phone fixed as easily and stress free as possible. What it comes down to is how badly you want it fixed. Why do you need it fixed right away. This may differ for some people. 

Inside the boundary 

who is in: UF Students who live on campus or off campus, students who do not have a car or transportation off campus, Students who need their phones fixed fast 

What the need is: fast and stress free phone repair on campus 

why this need exists: There is currently not a place on campus for students to get their phones repaired 

outside the boundary

who is not: mainly UF faculty, students who have other phone insurance plans that may require phone to be fixed elsewhere, loyalty, students who are careful and do not break their phones 

what the need is not: getting their phone fixed 

alternative explanations: it would be too expensive, its unnecessary, theres a smaller pool of people who this service would benefit 

Emily

How many screens have you cracked in college? 5 

How much did you pay each time/ would you be willing to pay? over $100 and I would do it again 

Would you pay to get it fixed on campus if that service was available? Only if they accepted apple care, since I pay monthly for that, I have to go to a certified Apple retailer 

Jordan 

How many screens have you cracked in college? none 

how much would you be willing to pay if you ever cracked your screen? probably less than $100 

Would you pay to get it fixed on campus if that service was available? if it were cheaper than alternative options, yes I would. I am very careful with my phone though and do not see a need to get it repaired anytime soon. 

Robert

How many screens have you cracked in college? 2 galaxy’s 

how much would you be willing to pay if you ever cracked your screen? with my insurance it costs me $29

what insurance provider do you have? Asurion through Verizon 

Would you pay to get it fixed on campus if that service was available? only if Asurion was covered and I could use it there- I usually go to ubreakifix 

alexandra 

How many screens have you cracked in college? none, because I am careful with my phone, and I have a protective case 

how much would you be willing to pay if you ever cracked your screen? 

no more than $75 

Would you pay to get it fixed on campus if that service was available?

It depends, if it were my only option. I have a car and could drive anywhere 

Kevin 

How many screens have you cracked in college? I think 2 or 3 

how much would you be willing to pay if you ever cracked your screen? since I do it pretty often, probably $50-$75 

Would you pay to get it fixed on campus if that service was available?

Yes I would since I dont have a car, and it would be very convenient for me

10A Elevator Pitch

Solving the Problem

I feel that this epidemic of paper straws has total ruined the dinning experience in Gainesville. Ever since Alachua county approved the bill to ban plastic straws we have seen everywhere use paper straws. The problem with this is that paper straws have no utility. When used they tend to absorb the water and get soggy and lose their figure. This can be really frustrating at times when your trying to enjoy the food you just order and your straw has now become soggy. This is why I would like to make the move away from the paper straws and create a bamboo straw. This straw I believe will meet the demands of current social responsibility climate. It will meet the demands of the new bill passed by Alachua and will be ultimately be environmentally friendly. The best part about the bamboo straw is that it will not ruin the utility of a straw. I believe this product is a win-win for all.