19A- Idea napkin #2

1) You. 

We are the solution to one problem that many students face. 

We are fast, convenient and reliable.

2) What are you offering to customers? 

We are providing low cost, on-campus, and convenient phone screen repairs to the UF community. We are the answer to the hassle students and faculty face when they shatter their phone screen.

3) Who are you offering it to? 

We are targeting college students who are price conscious and who have a higher disposable income. We realize that college students in general do not have a lot of money, and we also have realized that quality is something they value. Our typical consumer is probably heavily involved on campus and lives an active and healthy lifestyle. Our consumers all have the same issue: a broken phone screen. 

4) Why do they care? 

We are reliable, fast, efficient, and reasonably priced. Students should trust us to take care of their phones and give them the best price. 

5) What are your core competencies? 

We are on campus in the Reitz union. UF currently does not have a phone repair service on campus. We are founded on UF students, and it is our goal to properly serve them. 

feedback memo
The feedback that I received was positive overall. One peer revealed something that I did not think of before, he said that this venture might be hard to execute in practice if we had insurance by other providers included. He then said that it could cost us more money in the long run. When I did this idea napkin, I took his feedback into consideration. Another peer pointed out that regardless if phones were covered by insurance, some students may opt to have a cracked screen. This is because most college kids don't have money.