18A- Create Customer Avatar

My customer avatar for my project is a male or female college student who is active and always on the move.

He/she is heavily involved on campus through clubs, greek life, student government, philanthropies, and working part time. He/she loves being active through sports and going to the gym. With their fast paced lives, they simply do not have the time to travel off campus to get their phones fixed. They do not have the time in their day to devote to going off campus. They also have a high disposable income and are price conscious, as described in the previous post on the specific segment. He or she can range from the age of 18-24, pretty much college aged. He or she has also lived on campus at some point in their college career. Currently, he or she lives very close to campus. There is also a high chance that neither of them have a car to get them off campus either. You can find them at any gator sporting event cheering on the Florida Gators. They strive for greatness and perfection, which comes down to the look of their cell phones. They are trend savvy and also strive to have the latest and most updated items. He or she watches the news every morning with their coffee.

I have a lot in common with these avatars, and I don't think it is a coincidence. I relate to this avatar because when creating my service, I had to put myself into it. As a result, this avatar is a part of me and what I would want to see in a service offered.