1. social capital (college students): Created by a college student for college students, this is valuable because I am able to truly understand my market and how to market to college students.
2. highly concentrated market: Our market consists of entirely college students. The demographic that I am targeting is ages 18-24. UF is the perfect location where all people generally fall in this age group.
3. tech capabilities: We are able to fix any type of broken phone screen. We have highly trained people who can perform such tasks.
4. location: The location of being right on campus, can’t be beat. Usually students will need to travel outside campus to get their phone fixed. UF would not allow more than one tech company come into the Reitz.
5. human capital: I have determination, GRIT, and motivation to make this venture a success.
wide range of services: With our highly trained tech employees, we are able to expand our services as business continues to grow.
6. convenience: A student is able to drop his or her phone to our tech center before class, and by the time he or she is finished with class, the phone will be repaired.
7. pricing: We are price competitive with other services, but we also strive to give students the fairest prices possible.
8. agreement with UF: We have an agreement with UF to open the tech store.
9. solvable problems: People who come to us with a problem, are left with a solution in the end. Their problem of a cracked phone screen is solvable.
10. method of fixing phones: our method of fixing phones is specialized in the way that we can do it faster than our competitors.
Our top resource is convenience. This is an aspect that really separates this venture from the next. Located in the center of campus, we are able to serve students in the most effective and efficient way.
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