25A What's Next

Existing Market. 

Step 1: Once we develop a strong standing in our specialization of phone repairs, I believe we can expand into new specializations of laptops and software issues. I think these new specializations will allow us to further capitalize the UF market. 

Step 2: interview

Nick: Nick thinks that it would be smart of us to begin to offer services besides phone repairs. He also thinks we should develop a social media presence. 

Morgan: Morgan thinks we should also expand our services. 

Lexi: Lexi thinks we should focus more on the services we already provide and then work on expanding. 

Step 3: Based on your own expectations and the feedback you received from customers, set a path for the future. In two to three paragraphs, describe what makes the most sense for your venture in terms of growing in your existing market.

If we continue to do well in the market we have already defined, we should definitely look into expansion of our businesses and services. One person that I interviewed suggested that we focus on what we are good at first before expanding. 

I also think we should grow more of a social media presence. Social media are tools that businesses can use to bring in new business. I think it is the best way to show students who we are and the services that we provide.  

New Market.

Step 1: A new market to target could potentially be faculty or high school students in Gainesville. 

Step 2: I would lean towards targeting high school students. High school students are familiar with UF, but this could also draw them to UF because they would need to go on campus. Not only will they get their phones fixed, but they are also exposed to a little bit of college life. This adds extra value to our services. 

Step 3: 

Olivia: Olivia said she would be willing to travel to UF if it meant she could get her phone fixed. A concern for her was pricing. 

Trina: Trina said that high school students always love an opportunity to go to a college campus. She said if her phone was broken, she would rather go to the one at UF instead of the one on Archer. 

Step 4:  I was surprised at the value both Olivia and Trina got from our services being provided on a college campus. My expectations and assumptions were somewhat correct. I had a feeling that they would be interested, but I did not anticipate it as much. 

This new market is as attractive, but it is also dependent on the demand needed.