Who: Faculty members may fall outside because they do have transportation and ways to get their phones fixed, however in the off chance that they're on campus and need their phone fixed fast, this could be a benefit for them. At the end of the day, it may be a stretch for them to support this venture.
What: How urgent it is for the person to have their phone fixed and at what price are they willing to pay for it. There is a difference between a need and a desire.
Why: The need is to get your phone fixed as easily and stress free as possible. What it comes down to is how badly you want it fixed. Why do you need it fixed right away. This may differ for some people.
Inside the boundary
who is in: UF Students who live on campus or off campus, students who do not have a car or transportation off campus, Students who need their phones fixed fast
What the need is: fast and stress free phone repair on campus
why this need exists: There is currently not a place on campus for students to get their phones repaired
outside the boundary
who is not: mainly UF faculty, students who have other phone insurance plans that may require phone to be fixed elsewhere, loyalty, students who are careful and do not break their phones
what the need is not: getting their phone fixed
alternative explanations: it would be too expensive, its unnecessary, theres a smaller pool of people who this service would benefit
Emily
How many screens have you cracked in college? 5
How much did you pay each time/ would you be willing to pay? over $100 and I would do it again
Would you pay to get it fixed on campus if that service was available? Only if they accepted apple care, since I pay monthly for that, I have to go to a certified Apple retailer
Jordan
How many screens have you cracked in college? none
how much would you be willing to pay if you ever cracked your screen? probably less than $100
Would you pay to get it fixed on campus if that service was available? if it were cheaper than alternative options, yes I would. I am very careful with my phone though and do not see a need to get it repaired anytime soon.
Robert
How many screens have you cracked in college? 2 galaxy’s
how much would you be willing to pay if you ever cracked your screen? with my insurance it costs me $29
what insurance provider do you have? Asurion through Verizon
Would you pay to get it fixed on campus if that service was available? only if Asurion was covered and I could use it there- I usually go to ubreakifix
alexandra
How many screens have you cracked in college? none, because I am careful with my phone, and I have a protective case
how much would you be willing to pay if you ever cracked your screen?
no more than $75
Would you pay to get it fixed on campus if that service was available?
It depends, if it were my only option. I have a car and could drive anywhere
Kevin
How many screens have you cracked in college? I think 2 or 3
how much would you be willing to pay if you ever cracked your screen? since I do it pretty often, probably $50-$75
Would you pay to get it fixed on campus if that service was available?
Yes I would since I dont have a car, and it would be very convenient for me
Hey Elizabeth! This is a very thorough post that I enjoyed reading. I thought that you did a great job of explaining how this problem can be addressed. One part in particular about your post that I though was well done was your questioning in the interviews. It was clever to word each interview the same way, so that you can see clear results for each question and get a pretty good idea about how college students feel about cracked screens. One idea that I got from this is what if there was a mobile screen fixing service: as in a service that comes to you to fix your phone. Although this service might make the service too expensive for college students, it might work for other markets. Just a thought. Thanks for the post!
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